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Richmond Football Club has announced that Matrix Men (part of the L’Oreal group) will join the Club as a sponsor for the 2008 season.
Richmond’s CEO Steven Wright said, “We are delighted to have Matrix on-board as a new partner and the official shorts sponsor of the Club.
“Matrix has long been regarded as a pacesetter in the salon professional industry in the USA and it is now making significant inroads throughout Australia.
“With Matrix’s growing focus on men’s hair care and grooming, there’s an ideal opportunity for it to promote product awareness via the strong Richmond brand.”
Brent Durrant, General Manager for Matrix Australia says, “Matrix Men is excited to support one of the most well established teams in the Australian Football League (AFL). Richmond’s strong tradition, heritage and support system epitomise the values of Matrix.
“To the best of my knowledge, this level of sponsorship is a first for a hair care brand in the hairdressing industry and Matrix Men is the perfect fit. Not only will the players look great on and off the field, it provides a perfect opportunity for the Matrix brand to be communicated to a broad audience.”
Nathan Brown, Mark Coughlan, Brett Deledio and Andrew Raines are ambassadors for the company’s Style Control System range.
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