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Richmond’s preferred charity partner, The Alannah and Madeline Foundation, is a national charity aimed at keeping children safe from violence and bullying and its devastating impacts.

Bullying is a serious issue in Australia, with one in four students bullied every fortnight.

The partnership demonstrates Richmond’s commitment to leadership within the community. Together we strive to create positive social outcomes for those experiencing disadvantage and social exclusion, a key component of the partnership is supporting the Foundation’s Better Buddies Framework.

“We are proud of our partnership with AMF, which aims to build awareness around bullying and help create safe environments for children. As a football club we have a responsibility to give back to the community in a meaningful way, and this provides such an opportunity,” said Richmond’s CEO Brendon Gale.

The Club’s key focus with the Foundation centres on the support and growth of the Better Buddies Framework. Better Buddies has been established to create friendly and caring primary school communities where bullying is reduced.

The Club is committed to support five new schools into the Better Buddies Framework each year. Currently Richmond is helping protect 3,750 Australian children against bullying, and aims to increase this to more than 5000 children by 2015.

To make a donation to The Alannah and Madeline Foundation, visit