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An innovative research project into gender equity across the AFL industry has revealed a series of structural and cultural dynamics that are getting in the way of women playing a more meaningful role in Australian Football.

The research project, Gender Equity: What Will It Take To Be The Best, was developed by the Richmond Football Club and delivered in partnership with the Australian Football League (AFL) and the Australian Sports Commission (ASC).

The research found that although the AFL industry was ‘heading in the right direction’ and at the forefront of Australian sports seeking to change mindsets, there is still much work to be done to achieve genuine equity for females at all levels of the game.

The research – conducted by Dr Pippa Grange and Paul Oliver of Bluestone Edge - saw interviews conducted with almost 60 women and men, from inside and outside the AFL industry who provided valuable insights on the barriers and challenges for women in sport.

The report found the situation today is better than ever but that there was still a significant shift required, coupled with strong, clear and definitive actions, to support women and create attractive and viable career options at the elite-level.

To download the full Gender Equity Report, click here.