Richmond's focus on culture and cohesion was a driving force behind its drought-breaking premiership success, but also set the club up to become a modern-day powerhouse.
But how does a club build a culture from the ground up?
The Tigers' leadership and culture consultant Shane McCurry joined The Inside Game podcast to talk about all the different ingredients of team success.
Speaking with host Bec Goddard, McCurry said diversity had a "transformational" impact at football clubs.
"That’s the great thing about footy and about team sport – it's comprised of people from all walks of life," McCurry said.
"You can have two people who are from entirely different backgrounds - and Trent Cotchin and Dustin Martin are probably great examples of that, how you don't have to have the same journey to get to the footy club.
"Your journeys can be very different but when you're there, there's the opportunity to connect and form a bond and relationship that's just so deep and special and transformational in the context of their lives."
1:00 – Why one-percenters are important
4:15 – How big is too big a leadership group in footy?
6:45 – Why every level of footy clubs need to be invested in club culture
8:30 – The secret ingredient for footy success
11:22 – Why Dusty and Cotch’s stories are so important at footy clubs
12:48 – Katie Brennan’s leadership style
13:49 – The most important thing a leader can do
15:00 – How having an AFLW team changed Richmond
17:02 – Riding the ups and downs of footy
19:00 – Takeaway Tips, fuelled by the John West Protein+ range
21:39 – The advice from Neale Daniher that gave Shane his start
25:00 – Quick Hands: Shane’s favourite leader, why gratitude’s important