Yellow and Black . . . two colors that mean so much to Richmond supporters throughout the length and breadth of the land.
No club in the AFL competition is defined more by its colors than Richmond.
The bellowing of “Yellow and Black” at the end of the Club’s great theme song is a ritual unique to the Tigers.
To the Tiger faithful, the Yellow and Black colors clearly are one of the Club’s iconic brand values. They help define who the Club is, and what it stands for.
The mere sight of the two colors combined - virtually in any form, anywhere - ignites a feeling within Richmond supporters that is hard to explain to outsiders.
To love Richmond is to love the Yellow and Black colors . . . it is as simple as that. Through thick and thin, that’s the way it’s been for more than a century - and that’s how it will be continue to be for the next century and beyond.
With this in mind, Richmond is proud to launch its 2010 membership campaign:
“YELLOW AND BLACK . . . Feel it, Live it, Love it.”
It’s a campaign that is bound to strike a strong chord with Tiger supporters because it is at the very core of their emotional connection and devotion to the Club.
The famous colors are the embodiment of the passion, pride and loyalty displayed by so many Richmond fans, over so many years.
In the hearts and minds of those fans, Yellow and Black are much, much more than mere colors . . . they are a way of life. And, it’s a way of life that they love - unconditionally.
