Richmond’s preferred charity partner, the Alannah & Madeline Foundation, is the leading national charity working to protect children from the effects of violence, bullying and cyber risks, as well as advocating for the safety and wellbeing of children.

The partnership demonstrates Richmond’s commitment to leadership within the community. Together we strive to create positive outcomes for those experiencing disadvantage and social exclusion, and the Club is instrumental in supporting the Foundation’s programs.

“We are proud of our partnership with the Alannah & Madeline Foundation, which aims to build awareness around bullying, cyber bullying and helps to create safe environments for children. As a football club we have a responsibility to give back to the community in a meaningful way, and this provides such an opportunity,” said Richmond’s CEO Brendon Gale.

The Club’s partnership with the Foundation has supported the growth of their programs, most notably through the Better Buddies program that creates friendly and caring primary school communities where bullying is reduced, as well as Buddy Bags – the distribution of backpacks of basic essentials to children in emergency accommodation around the country. Most recently we’ve supported Connect workshops, designed to up-skill communities in cyber safety, bullying and the impact violence has on children and young people. 

The Club, its members and supporters have donated in excess of $750K to the Foundation since the partnership was first established in 2012.

Special Alannah & Madeline Foundation memberships are also available – every cent from these memberships go to the Foundation’s programs in keeping children safe from violence.