Richmond’s preferred charity partner, the Alannah & Madeline Foundation, is the leading national charity working to protect children from the effects of violence, bullying and cyber risks, as well as advocating for the safety and wellbeing of children.

The partnership demonstrates Richmond’s commitment to leadership within the community. Together we strive to create positive outcomes for those experiencing disadvantage and social exclusion, and the Club is instrumental in supporting the Foundation’s programs.

The work of the Foundation is crucial. Our supporters know, just as we do, that nothing is more important than the safety of our children.

- Richmond’s CEO, Brendon Gale

The Club’s partnership with the Foundation has supported the growth of their programs, most notably through the Better Buddies program that creates friendly and caring primary school communities where bullying is reduced, as well as Buddy Bags – the distribution of backpacks of basic essentials to children in emergency accommodation around the country. Most recently we’ve supported Connect workshops, designed to up-skill communities in cyber safety, bullying and the impact violence has on children and young people. 

More recently the Club’s Light the Darkness digital campaign focused on supporting the Foundation’s work around the unspoken impact COVID-19 has had on Australian children.

The 2021 themed match supported the Foundation’s Children Ahead program, which provides intensive therapeutic support for children and young people aged up to 18 who have witnessed serious family violence.

The Club, its members and supporters have donated in excess of $1.25M to the Foundation since the partnership was first established in 2012.

Special Alannah & Madeline Foundation memberships are also available – every cent from these memberships go to the Foundation’s programs in keeping children safe from violence.

Richmond is also proud to donate 5% of all Roar Store proceeds to the Foundation, annually.