The 10-year partnership between Richmond Football Club and national children’s not-for-profit organisation, the Alannah & Madeline Foundation, has seen the Club and the Tiger Army donate almost $1.7 million.

Its contribution for 2022, the Foundation’s 25th anniversary, has reached an amazing $220,058.21.

The Foundation, which has partnered with the Club since 2012, is the leading national not-for-profit organisation working to keep our children and young people safe at home, at play and at school.

Richmond’s CEO Brendon Gale said the Tiger Army continued to back the strong partnership with the Alannah & Madeline Foundation.

“The Foundation’s work is so important to the livelihoods of these young children in our communities,” he said.

“Nothing is more important than the safety of our children and we take great pride in being able to make this contribution and raise the profile of the work the Foundation is doing.


“Our members and supporters continue to make donating to the Foundation a part of their support for our Club and we are thrilled that our partnership and contributions to this terrific charity remains so strong 10-years on.”

This year’s dedicated match day on 16 June (Round 14 against Carlton) raised more than $65,000.

Funds were raised through several avenues, but most incoming donations were via the purchase of Richmond’s Alannah & Madeline Foundation membership. Beyond this, five per cent of all Richmond merchandise sales were donated to the Foundation.

The Foundation’s CEO, Sarah Davies AM, said Richmond’s generosity extends to sending Christmas gifts to our most vulnerable children, their sibling and their families.

“The gifts have been donated by the club, its staff and its partners,’ Ms Davies said.

The Foundation has reached more than three million children and their families over the past 25 years.

Over the past 10 years, Richmond Football Club and the Tiger Army have contributed $1,684,639.77 to the Foundation’s programs, including its Buddy Bag program, eSmart and Children Ahead.

“We know that only when our children and young people are safe is their best future possible. This fantastic support from Richmond Football Club goes such a long way to ensure this can happen. These contributions helped to make an enormous difference to millions of lives and are a testament to this enduring partnership,” Ms Davies said.

“It is because of partners like the Richmond Football Club and its members, supporter base, players and leadership that we can create a safer world for children. We are truly grateful,” she said.