Richmond has appointed experienced former AFL executive Brad Lloyd as a consultant to conduct an independent review for the Club’s AFLW program.
Lloyd will be supported by independent high-performance specialists with experience across women’s team sports to lead the evidence-based review, which will seek to understand and address the factors contributing to on field performance and to make recommendations to optimise high-performance outcomes.
He will bring a wealth of experience from across the AFL having held various roles across the industry, spanning player management, talent identification/recruiting, list management, and football management.
Most recently, the experienced football person was GM Football at Carlton Football Club and GM List Management at Fremantle.
Richmond CEO Shane Dunne said the Club was committed to aligning the AFLW program with best practice to continually position itself for sustained success.
“This is a review for our AFLW program, not of our AFLW program,” Dunne said.
“We ultimately want to be a team competing for premierships, and this process will ensure that we are best set up for continual improvement and long-term success.
“As the AFLW continues to evolve, our program must remain progressive, inclusive and high performing.
“This review will help identify strengths, areas for improvement, and make recommendations to optimise high-performance outcomes in the short, medium and long terms.”
The comprehensive review will cover Program Structure and Governance, Situational Analysis, Team Culture, Leadership, Coaching and Player Development, High Performance and Medical Support, Daily Performance Environment, Recruitment and List Strategy and Futurology.
Lloyd and high-performance specialists will conduct in-person and virtual interviews with key stakeholders, as well as player and staff surveys.
As part of the review, Lloyd has been at the Swinburne Centre this week, observing preparations for the Round 12 match against Gold Coast, and will remain embedded in the program throughout the coming weeks and exit phase.
Findings will be presented to the Richmond Board, including analysis and actionable recommendations.
The Club will keep members and supporters informed following the conclusion of the review, which is expected to be finalised in December.
