The magnificent Tiger Army has again combined to make a significant contribution to the Club’s preferred charity partner, the Alannah & Madeline Foundation.

Thanks to the generous support of our fans, the Club was able to raise more than $30,000 through its recent Light the Darkness digital campaign leading into last Friday’s blockbuster clash with Geelong.

The funds will go towards providing critical support for children affected by bullying and domestic violence, helping them to live safe and happy lives.

Sadly, in the current environment, that support is needed more than ever. According to reports, the added time being spent at home and online has seen an increase in first-time family violence and cyberbullying. The lockdown has also unfortunately created an environment where it is easier for domestic and family violence to be hidden.

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Light the Darkness

Help the Alannah & Madeline Foundation protect children from family violence and online bullying. Donate now at

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Richmond CEO, Brendon Gale said supporters had shown an incredible desire and willingness to help this fantastic charity since 2012. The Club has now raised more than $1.1 million for the Foundation.

“We are proud to partner with the Alannah & Madeline Foundation and for the opportunity it gives us as a Club to make a real difference in keeping vulnerable children safe,” he said.

“While we were unable to see our fans wearing Yellow and Black with a tinge of purple at the MCG this week, they have still been able to make their presence felt through the generosity of their donations.”

In addition to the online campaign, the Club has also raised considerable funds for the Foundation through Alannah & Madeline Foundation Richmond merchandise and dedicated memberships. Richmond now has over 3000 Alannah & Madeline Foundation members, up 278 from 2019, with 100 per cent of the proceeds distributed to the Foundation.

The online campaign, membership and merchandise sales will contribute to the Club’s final annual donation figure later this year.

Alannah & Madeline Foundation CEO, Lesley Podesta said the Foundation was grateful for the continued support of the Tiger Army.

“It’s because of partners like Richmond that we can create a safer world for children. We rely on the support from Richmond’s membership and supporter base, and the club’s leadership, to help us create real change in the lives of traumatised children,” she said.

The Light the Darkness campaign laid bare the hidden darkness being felt by children and young people as a result of COVID-19 restrictions.

You can make a further donation to the Alannah & Madeline Foundation to help keep children safe here.