Richmond Football Club has announced a new partnership with award-winning fan engagement, and wellness company Stepathlon – ‘Race To Tigerland powered by Stepathlon’. 

Race To Tigerland is a “Virtual Race” and fan engagement initiative for Richmond fans and fitness enthusiasts at heart. The initiative is focused to create deeper community engagement and to help fans stay continuously connected with the club they love.

Race To Tigerland aims to improve the health, and wellbeing of Richmond fans, by motivating everyone, agnostic of fitness level, age, location, gender, as they ‘race virtually’ around the globe finishing at ‘Tigerland’. It will be a 90-Day ‘programme’. Fans will be able to participate via a free app, which will encourage them to take a minimum of 10,000 steps per day and adopt and maintain a healthier lifestyle in 2022.

Participants will move around a ‘Virtual Racecourse’ through real life steps and other activities combined with gamification, engagement, rewards and recognition. Participants can walk, jog, or run to accumulate their steps using the Stepathlon platform and log them via their smartphones or other compatible devices, including Apple Watch, Fitbit, Garmin etc., as they race around the globe and compete with fans everywhere and anywhere.

The race promises to deliver prizes, fun indoor and outdoor activities, virtual experiences, celebrity interaction, online and offline contests and challenges and content focused on the three pillars of wellness – movement, nutrition and mental health.

Richmond chief executive Brendon Gale said connecting with fans has never been more important.

“The Tigers will continue to provide new, innovative, and immersive ways, as we adopt initiatives to engage and expand our fanbase, regardless of their geographical location. Working with Stepathlon gives us a meaningful way to empower and engage Tigers fans to take ownership of their health and wellbeing,” Gale said.