Richmond Football Club’s 3121 Friends of Tigerland Program allows the Club to give back to loyal business owners throughout the local community.

The program was established to re-engage and re-establish relationships after the pandemic and also provides opportunities for collaboration and networking among the businesses and broader Club.

Richmond manages the program and strives to build a sense of belonging amongst those in the yellow and black postcode.

Following the attendance of over 25 businesses and their family and friends at the Retro Round clash against St Kilda, which doubled as Trent Cotchin’s 300th game, two senior Tigers visited businesses around town to show their thanks.


Locals Ivan Soldo and Dion Prestia stopped into various local businesses, including Little Bridge Café, whose owner Lina Haidar said players regularly attended.

“The boys love the soup in the winter, Shorty and Rhyan Mansell are here all the time,” she added.

“I have been a lifetime Richmond supporter, so it’s an absolute pleasure to support where we can,” Jon Pandoleon, who owns Laikon Deli and is also a part of the 3121 Friends of Tigerland Program added.

“It is a pleasure having the players and staff when they come here.”

Richmond appreciates efforts by the Yarra City Council in helping to distribute and promote the successful program.

The collaboration was evident when over 20 members from the program attended the ‘Let’s Kick Climate Goals’ event in June, held in conjunction between Richmond and Yarra City Council.

The Club aims to continue supporting and identifying business opportunities where all in the suburb may be able to work more closely together in the future.

Any 3121 business can sign up to the program for free here.