It has been 10 years since the establishment of the Korin Gamadji Institute (KGI) and to mark the occasion, the KGI has launched a new Indigenous-designed logo.
The vibrant new logo design is built around the Aboriginal symbol for ‘person,’ which is central to KGI programming that is designed to build connection and empower young people.
The symbol also illustrates inclusion and represents all genders and cultures that have been a part of the KGI story over the past 10 years.
Two dotted lines around the design perimeter represent Korin (Grow) and Gamadji (Emerge). These comprise the KGI’s Woiwurrung name, which was gifted to Richmond Football Club by Wurundjeri peoples in 2011.
The new logo will appear in a range of colours to represent Land and Sea Country, paying respect to all of the cultural groups involved in the program.
Director of KGI- Aaron Clark said that the new logo and rebrand captured the warm, inviting and inclusive nature of KGI.
“This is a step into the future for KGI, celebrating the past but also accepting the important work that is still ahead of us,” he said.
“We are proud of what we have achieved across 10-years and the contribution KGI has made in the community and to the Richmond Football Club.
“Our youth and alumni have emerged as leaders, and we now have a generation of KGI alumni to help us step forward together in the journey towards reconciliation.
“We want to continue to empower and inspire Indigenous youth, and we feel like this rebrand represents the renewed energy we all have at KGI and the broader football club to achieve that.”
Over 10 years, KGI has established itself as a trusted and culturally safe space for Indigenous people, particularly youth, with a track record of delivery.
Since 2011, over 20,000 Aboriginal and Torres Strait Island people have attended a KGI program, event, or camp. Of all attendees, 94% reported feeling highly confident in their understanding of leadership and a greater understanding of career pathways.
KGI has employed 200 Indigenous youth leaders and provided 600 hours of school content to its young people. An enlightening 87% of participants have reported a stronger cultural identity after attending KGI.
The new logo and refreshed design will be visible to the 2200 KGI participants that now attend programs annually, right across the state. This figure includes over 200 Indigenous youth regularly attending REAL Healthy regional hubs in Mildura and Wodonga.
Richmond will formally celebrate the 10-year anniversary of KGI as part of this season’s AFL Dreamtime celebrations after plans for 2021 were postponed due to the pandemic.