Richmond and the Alannah & Madeline Foundation have come together to proudly mark another successful year of collaboration and fundraising in 2023.

The Alannah & Madeline Foundation has been the Club's preferred charity partner since 2012 – one of the longest partnerships in Australian sport. 


Through various initiatives and events this year, the Club and the Tiger Army have raised an impressive $222,582.61, supporting the Foundation in continuing its efforts to keep children and young people free from violence and trauma wherever they live, learn, and play. 

The annual Match Day fundraiser in July for the Round 19 clash against Hawthorn at the MCG significantly contributed to the overall funds raised, with more than $94,000 directed to the Foundation’s Buddy Bag program to help children escape violence. 

Buddy Bags are brand-new backpacks thoughtfully packed by volunteers with items to help meet vulnerable children's immediate material and personal care needs, such as toothpaste, PJs, underwear, and a soft teddy bear.

Richmond has provided 40 volunteers, including AFL and AFLW players, and dedicated staff across five days throughout the year to pack an impressive 900 Buddy Bags for children in need. 

The Club and its loyal community also supported the Foundation’s major fundraising drive in September on Alannah & Madeline Day. 

Richmond represented the Foundation for community events such as Run Melbourne and provided vital funds through merchandise sales and club memberships. These efforts exemplify the Club’s commitment to making a lasting impact beyond the football field.

During this longstanding partnership, the Richmond Football Club, its dedicated Tiger Army, and the broader community have raised more than $1.9 million for the Alannah & Madeline Foundation, helping to support and empower children and young people to be safe.

"Our football club's association with the Alannah & Madeline Foundation holds significant importance to us," Richmond CEO Brendon Gale said.

"The continued generosity of the Tiger Army in aiding children is truly commendable. Over the past 11 years, their fundraising efforts have shown remarkable results, raising over $200,000 again this year to take the total contribution towards $2million.

"Knowing that money is helping to keep children safe should give everyone involved with the Club great pride."

Alannah & Madeline Foundation’s CEO, Sarah Davies added that the Foundation was proud of the longevity of the partnership and the Club's dedication. 

"Their support has been instrumental in our mission to protect children from violence. The funds raised in 2023 will enable us to continue our vital programs and make a lasting impact on the lives of vulnerable children,"" she said.