The Richmond Football Club is proud to become a DonateLife community partner, helping raise awareness about organ and tissue donation so more Australians can receive a life-saving transplant.

Through the partnership, the Tigers will deliver a campaign across the Club’s digital channels, using culturally appropriate information and content, to help engage and educate the community on the importance of organ and tissue donation.

Richmond Executive General Manager, Commercial, Daniel Cullinan, said the partnership will help leave a positive impact on the community.

“We are proud to be aligned with DonateLife to help raise important awareness around organ and tissue donation,” Cullinan said.

“We look forward to using the power and reach of the Richmond channels to help educate Australians on how they can become donors and the life-saving impact it can have."

Last month, the Australian Government announced it is supporting 13 DonateLife community partners with grants to raise awareness about organ and tissue donation. Click here to read more.

Funded through the Organ and Tissue Authority’s Community Awareness Grants, community partners will host DonateLife Week events, work with community leaders and deliver culturally appropriate information to help Australians understand how to register to become an organ donor and talk to their families about their decision.

DonateLife’s CEO, Lucinda Barry AM says these partnerships are critical in building community support for organ donation.

“Community partnerships, like the one with the Tigers, helps us to get more people registered as organ and tissue donors – especially younger Australians. The more people who register and talk to their families, the more lives can be saved,” she said.