THE AFL is seriously looking at redeveloping Carlton's Visy Park or Richmond's Punt Road Oval into a boutique 20,000-seat venue, according to League boss Andrew Demetriou.

"We've done a feasibility study on Visy (Park)," Demetriou said on Monday. 

"Visy can work. But we've got a couple of other options. I think Punt Road's got some legs."

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With clubs like North Melbourne and the Western Bulldogs struggling to make money from low-drawing games at Etihad Stadium, the push for the AFL to buy the ground earlier than scheduled or develop a boutique venue has intensified.

The current agreement states that the League will be handed Etihad Stadium for the price of $1 in 2025.

If the AFL and Etihad Stadium's owners can't agree on a price, a boutique stadium could work because only 40 matches need to be played at Docklands from 2015, down from 46 this season.

"We have got a number of games that would be attractive in an 18,000- to 20,000-seat venue," Demetriou added.

"If you've got a full house in a ground you can create a great atmosphere, so I don't think we should close our minds to a boutique stadium."

The possibility of a new stadium being built at the E-Gate development site in Melbourne's inner-west was floated 2009, but that has gone off the AFL's radar.

"It's not something we've thought about," Demetriou said.