The Tiger Army roared again this year with some of the Club’s key consumer metrics exploding off the back of the team’s on-field exploits.
For the second consecutive year, Richmond’s membership number topped 100,000. The Tigers remain the only Club to have reached the six-figure milestone.
The Tiger Army was certainly seen, and heard, in 2019. The Club’s total attendance at Richmond games this season was 1.35 million. The Club’s average home-game attendance of 59,987 was number one in the AFL. The Club has now topped that metric three years running.
Digital platform usage also grew substantially with website sessions reaching 11.5 million, up 30% year-on-year, while video consumption grew 9.5% to 4.5 million. Instagram continued to grow, jumping 26% to reach 236,000 followers, the highest in the AFL.
Richmond CEO, Brendon Gale thanked all Richmond members and supporters for their ongoing passion and loyalty.
“Our fans are our strength in so many ways and we wanted to share these numbers with them,” Gale said.
“We hope our members and supporters feel a great sense of pride and these numbers just reinforce the wonderful support we have as a Club. It is never taken for granted.”